{"title":"Vitale Pro","description":"\u003cp data-mce-fragment=\"1\"\u003eAFAM Concept, inventors of the first Lithium Hydroxide Relaxer, introduced the Vitale Pro brand to salons and licensed professionals over four decades ago. In that time, five additional relaxers have been introduced and formulated for differences in scalp sensitivity, hair texture, and condition of hair. Over 40 years of research and development has made Vitale Pro a global leader in hair relaxers for textured and ethnic hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn 2017, the brand introduced its first professional line for natural hair. Kinks Coils \u0026amp; Curls answers the call from hairstylists whose clients want to be free of chemical processing and have soft, controlled curls. A full product line of salon-grade cleansing, conditioning, and styling products help hairstylists create defined, shiny styles for clients who prefer products with no harsh chemicals.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eManufactured in Chicago, IL, Vitale Pro is committed to continued development of products that fit the needs of salon professionals with a focus on multi-cultural hair types, curly hair, natural and transitioning hair, and coarse hair.\u003c\/p\u003e","products":[{"product_id":"vitale-super-hold-shine-spritz-12oz","title":"Vitale Pro Silken Hold Spritz 12oz","description":"\u003cp\u003e\u003cspan\u003eProvides firm hold and brilliant shine without heavy stiff look. This special formulation gives hold without leaving hair sticky. It will give more volume and longer lasting hold to your styles without flaking. 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It's designed to soften and protect delicate hair, offering superior conditioning benefits and a feather-light feel. The result is a healthy-looking scalp, nourished hair, and vibrant shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"JF Labs\/Afam Concept","offers":[{"title":"10lb","offer_id":39941020581950,"sku":"VP-100-C-1","price":45.99,"currency_code":"USD","in_stock":false},{"title":"4lb","offer_id":39941020614718,"sku":"VP-100-B-1","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/9213\/4462\/products\/VitaleTenderHeadedrx9.5lb_burned.jpg?v=1688047557"},{"product_id":"vitale-pro-relaxer-new-text-sensitive-scalp-25app","title":"Vitale Pro Relaxer New Text S\/S","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe best kept secret for curly hair, New Texture is a sodium-free guanidine hydroxide relaxer that does a great job on any hair texture. 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