Hair 360 Straight Formations

A gentle, formaldehyde-free keratin treatment designed to soften and stretch the natural curl pattern while maintaining the hair’s structural integrity. The smoothing formula can lengthen curls by approximately 50–75% without altering or breaking the hair’s natural bonds. It helps control frizz by balancing moisture within the hair while creating a barrier against excess humidity.

The treatment smooths and conditions the cuticle, helping improve the hair’s strength, softness, shine, and overall manageability. The result is beautifully conditioned hair that can be worn in a sleek, silky style or left with its natural waves and curls for versatile styling from day to day.

Benefits:

• Infused with nourishing honey and almond
• Enhances softness and manageability
• Helps extend the natural curl pattern
• Reduces frizz and smooths the hair’s surface
• Helps retain moisture while protecting against excess humidity
• Maintains the hair’s natural bonds
• Leaves hair looking smoother, shinier, and healthier